This concept project was created for Selene Hart, a fictional brand strategist known for her intuitive approach and elevated presence. I designed both the visual identity and website to reflect her bold, grounded energy—pairing deep olive green, black, and soft beige with clean, editorial typography and moody minimalism.

From the custom wordmark to the full site layout, every detail was crafted to communicate clarity, confidence, and calm authority. The final design feels equal parts strategic and soulful, built to position Selene as a thought leader with a brand that truly aligns.