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Thoughtful insights on websites, courses, strategy, and building a business that feels like home—one page at a time.
The 5 Most Overlooked Pages on Your Website (That Actually Help You Convert)
You’ve spent weeks (maybe months) perfecting your homepage, choosing just the right images, obsessing over your font pairing, and finally hitting publish on your services page. It feels like a breath of fresh air to get your site live, right?
Can You Host a Course on Squarespace? (Spoiler: You Totally Can.)
Let me guess—you’ve got your course idea mapped out (or at least scribbled in your journal during nap time), and now you’re wondering, "Can I really host this on Squarespace?" Short answer? Yes. Longer answer?…
How to Presell Your Online Course Before It's Finished
You're sitting at your desk, brimming with excitement about this course idea you've been dreaming up for months. You can already picture the impact it’ll have, the emails from grateful students, the Stripe notifications… but then, that sneaky little thought creeps in:"Can I really do this?"
5 Marketing Funnels to Leverage in Your Strategy
Funnels might sound a little intimidating, but they’re really just thoughtful paths that guide your audience through the journey of working with you. When they’re set up with intention, they not only save you time—they help your business run smoother behind the scenes and bring in clients who already feel connected to what you do.
DIYing Your Website? Avoid These 3 Design Mistakes
DIYing your website? Avoid these 3 common design mistakes that can confuse your visitors and hurt conversions. Learn how to simplify, stay consistent, and optimize your site for mobile—so your website works for you.
Move Beyond the Course: How to Become a Coach Who Transforms Lives
You can have the most beautifully structured course in the world, but if your clients don’t feel seen, supported, and safe to grow, it won’t stick. This post is a gentle nudge to shift your focus from perfection to presence and discover how to coach in a way that truly transforms lives.
5 Benefits to Building an Email List (Even if “Marketing” Makes You Cringe)
Discover 5 cozy, beginner-friendly benefits of email marketing—and how building a list can grow your business without feeling salesy or overwhelming.
Getting Started with Flodesk: A Step-by-Step Guide for Beginners
Whether you're a seasoned marketer or just starting out, Flodesk offers an easy-to-use interface and powerful features that will help you create beautiful email campaigns that captivate your audience.
Establish Yourself As an Expert to Your Audience
Have you ever felt that nagging doubt about positioning yourself as an expert to your audience? I get it – it can be a bit scary. But here's a little secret: establishing yourself as an expert can be simpler than you think. In this post, I want to help you become more confident as you grow brand awareness with your ideal audience. So, let’s break it down together.
What Belongs on Your Homepage? A Cozy, Strategic Guide for Solopreneurs
Your homepage isn’t just a digital hello—it’s the first impression, the vibe check, and the open door to everything you offer. Whether someone finds you after hearing you speak at an event, clicking through from Instagram, or Googling their way into your orbit, this page sets the tone.
Top Tips for Working with a Designer (Without Losing Your Mind…or Your Brand)
Working with a website designer soon? Here are 8 must-know tips to make your experience smooth, strategic, and collaborative—so you can launch a website that truly reflects your business.
Not Ready for a Custom Website? Here’s a Middle Ground You’ll Love
Looking for a custom website alternative? Discover why template customization is the perfect middle ground between DIY websites and high-end custom design.