Running a small business often means doing it all — from posting on social media to handling customer emails and everything in between. With so many tasks competing for your attention, it’s easy to let your online presence slip into inconsistency. But here’s the truth: every post, comment, and story shapes how people see your brand.

Let’s be honest—most solopreneurs don’t wake up and say, "You know what I want to do today? Rebuild my website." (Unless you’re me. And even then, only after coffee.) But if your site has been quietly collecting dust—or worse, confusing the very people you want to serve—it might be time for a little refresh.

There are some projects that stick with you long after launch day — not just because of the design, but because of the heart behind the work. Over the past two years, I’ve had the joy of partnering with Faith Schwalback and her nonprofit, Beverly’s Angels, and it’s been such an honor to bring her vision to life online.

Not sure which emails should be in your funnel? If you’re a course creator, these five emails are non-negotiables. From welcome sequences to sales emails, this post walks you through what to send, when to send it, and how to write emails that sound like you—not a marketing bot.

You’ve spent weeks (maybe months) perfecting your homepage, choosing just the right images, obsessing over your font pairing, and finally hitting publish on your services page. It feels like a breath of fresh air to get your site live, right?

Let me guess—you’ve got your course idea mapped out (or at least scribbled in your journal during nap time), and now you’re wondering, "Can I really host this on Squarespace?" Short answer? Yes. Longer answer?…

You're sitting at your desk, brimming with excitement about this course idea you've been dreaming up for months. You can already picture the impact it’ll have, the emails from grateful students, the Stripe notifications… but then, that sneaky little thought creeps in:"Can I really do this?"

Funnels might sound a little intimidating, but they’re really just thoughtful paths that guide your audience through the journey of working with you. When they’re set up with intention, they not only save you time—they help your business run smoother behind the scenes and bring in clients who already feel connected to what you do.

DIYing your website? Avoid these 3 common design mistakes that can confuse your visitors and hurt conversions. Learn how to simplify, stay consistent, and optimize your site for mobile—so your website works for you.

You can have the most beautifully structured course in the world, but if your clients don’t feel seen, supported, and safe to grow, it won’t stick. This post is a gentle nudge to shift your focus from perfection to presence and discover how to coach in a way that truly transforms lives.

Discover 5 cozy, beginner-friendly benefits of email marketing—and how building a list can grow your business without feeling salesy or overwhelming.

Whether you're a seasoned marketer or just starting out, Flodesk offers an easy-to-use interface and powerful features that will help you create beautiful email campaigns that captivate your audience.