Is It Time to Redesign Your Website? 5 Signs Your Site Is Holding You Back
Let’s be honest—most solopreneurs don’t wake up and say,
"You know what I want to do today? Rebuild my website."
(Unless you’re me. And even then, only after coffee.)
But if your site has been quietly collecting dust—or worse, confusing the very people you want to serve—it might be time for a little refresh.
I work with a lot of creative, brilliant women who started their businesses with a DIY site that got them going… but now?
They’ve grown. Their offers have shifted. Their brand feels more elevated.
And their website? It’s still stuck in 2020.
Here are five signs your current site might be holding you back—plus what to do instead.
1. You’re cringing when you share your link.
If you find yourself saying, “Don’t judge the website, it’s old…” every time you drop your URL—girl, it’s time.
You should feel proud to share your site. It’s your digital home. The front door to your business.
If you’re avoiding it, chances are your potential clients are too.
2. Your site doesn’t reflect what you actually offer anymore.
Your services have evolved. Maybe you’ve added digital products, or shifted from 1:1s to VIP days, or started speaking or podcasting.
But your homepage still talks about... what you were doing two years ago.
That disconnect can cost you clarity, trust, and bookings.
3. You’re not getting any leads (or the wrong kind).
If your inbox is quiet—or filled with inquiries that don’t align with what you do—it could be that your messaging isn’t clear.
Your dream clients want to find you. But they need the right signals when they land on your site:
who you help
what you offer
how to work with you
If any of that is murky, it’s not them—it’s the site.
4. It’s hard to update—and you avoid touching it.
If updating your site feels like wrestling a brick wall, you’ll avoid it. Which means your offers, testimonials, or pricing never get updated.
This is where Squarespace comes in clutch—it’s why I use it for all my clients. Drag, drop, and done. No tech headaches. No code.
Your site should work for you, not the other way around.
5. You’ve outgrown the vibe.
Your site feels a little... off. It’s not bad, it’s just not you anymore.
You’ve grown into this next version of yourself and your business. Your site should reflect that version—not who you were when you first launched.
It’s okay to evolve. In fact, it’s expected.
✨ So... now what?
If you’re nodding along to any (or all) of these, it might be time to give your site a refresh—or start from scratch with intention.
That doesn’t mean you need to tear it all down or disappear from the internet for months.
Sometimes, just one page at a time is all it takes to start moving forward.
If you’re ready to make your website feel like home again—and have it actually work for your business—I’d love to help.
Explore My Services or Book a Website Audit
And if you’re not quite ready yet? That’s okay too. Grab a refill and stick around for more tips and strategies for your business.
Hi, I’m Christina—designer, strategist, and your website’s new best friend.
I help solopreneurs build beautiful, intentional websites that actually work for their business (without the tech overwhelm). When I’m not designing in Squarespace, you’ll find me homeschooling my kids with a coffee in hand and cozy slippers on my feet.
