Running a small business often means doing it all — from posting on social media to handling customer emails and everything in between. With so many tasks competing for your attention, it’s easy to let your online presence slip into inconsistency. But here’s the truth: every post, comment, and story shapes how people see your brand.

Let’s be honest—most solopreneurs don’t wake up and say, "You know what I want to do today? Rebuild my website." (Unless you’re me. And even then, only after coffee.) But if your site has been quietly collecting dust—or worse, confusing the very people you want to serve—it might be time for a little refresh.

Your homepage isn’t just a digital hello—it’s the first impression, the vibe check, and the open door to everything you offer. Whether someone finds you after hearing you speak at an event, clicking through from Instagram, or Googling their way into your orbit, this page sets the tone.

Not sure if you need a custom website, a template, or just a little guidance? This blog breaks down how to choose the right website support for your business—and includes a free quiz to help you decide.