What Belongs on Your Homepage? A Cozy, Strategic Guide for Solopreneurs
Your homepage isn’t just a digital hello—it’s the first impression, the vibe check, and the open door to everything you offer. Whether someone finds you after hearing you speak at an event, clicking through from Instagram, or Googling their way into your orbit, this page sets the tone.
And just like your favorite neighborhood coffee spot, your homepage should feel warm, intentional, and unmistakably you.
If you're a an entrepreneur who wants to start making your website work more for you, here's how to create a homepage that welcomes your people in—and gets them to stay.
Start with a Warm Welcome
This isn’t the time to get clever—start with clarity. In one or two sentences, tell people who you serve, what you do, and the transformation they can expect.
Your version of a strong opener might look like:
"Equipping ambitious women with mindset tools and meaningful community through live events and 1:1 coaching."
Add a little flavor underneath it—a short tagline, a note of encouragement, or something that instantly reflects your tone.
Make Their Next Step Easy
Don't make them scroll forever to know what to do next. Add a friendly, clear CTA (call to action) near the top:
Book a free discovery call
Join your email list
Sign up for your next event or workshop
Think cozy and casual over buttoned-up corporate. Try "Let’s chat about your next chapter" or "Grab your free event checklist."
A Personal Peek
This section gives a glimpse of the human behind the brand. Keep it short—just enough to make a connection. A welcoming photo and a few lines about why you do what you do (and who you're here for) go a long way.
This isn’t your full story—save that for your About page—but this slice should make them nod and say, "Yes, she gets me."
Snapshot of What You Offer
Now that your reader feels at home, show them how you can help. Focus on outcomes, not job titles. Here are a few examples your audience might resonate with if you are speaker or coach:
1:1 Coaching or Mentorship
Personalized support with room to process, plan, and grow—whether it’s life, business, or leadership.Group Programs or Masterminds
A welcoming circle for growth, accountability, and shared transformation.Speaking & Workshop Bookings
Bring your message to life on stage or in intimate settings—make it easy to understand your topics and how to book you.Live Events or Retreats
Highlight what’s coming or how to join in next time. This could also link to an interest list or event archive.
Each one can link out to a deeper page, but this section should feel more like a sampler than the full menu.
Resources That Serve
If you blog, podcast, or create regular content—shine a little light on it here.
Choose pieces that reflect your voice and your values, and speak to questions your ideal client is already asking. This helps build trust before they ever hit that contact button.
Kind Words from Clients
Social proof = confidence boost.
Include 2–3 short testimonials that reflect the outcomes, feelings, or breakthroughs your clients have had after working with you.
If you're newer, even one solid quote with heart goes a long way.
One More Invite
Your homepage should wrap up with one more gentle nudge—just in case someone wasn’t ready at the top. Now that they’ve gotten a sense of who you are and how you serve, invite them to take the next step.
CTA ideas:
Let’s Work Together
Book a Free Consult
See What’s Coming Up
Make it easy. Make it warm. Keep it moving.
Final Sip
Your homepage doesn’t need to be flashy or complicated. It just needs to feel like you—intentional, welcoming, and ready to guide the right people in. Brew something beautiful.
Need an extra set of eyes on your homepage? Book a website audit and we’ll walk through it together—coffee in hand, of course.
Hi, I’m Christina—designer, strategist, and your website’s new best friend.
I help solopreneurs build beautiful, intentional websites that actually work for their business (without the tech overwhelm). When I’m not designing in Squarespace, you’ll find me homeschooling my kids with a coffee in hand and cozy slippers on my feet.
