3 Things Your Homepage Needs to Book More Clients (Without Feeling Salesy)
Let’s talk about your homepage.
Not the whole website—just that one single page that most of your potential clients are landing on.
Because here’s the truth: your homepage doesn’t have to be flashy or filled with buzzwords. It just has to connect.
And connection doesn’t happen with a long scrolling wall of text or a bunch of Canva buttons.
It happens when someone lands on your site and thinks:
“Yes. This is exactly who I’ve been looking for.”
So whether you’re starting from scratch or feeling like your site isn’t pulling its weight, here are 3 things your homepage needs to turn clicks into conversations (and maybe even bookings ).
1. A clear headline that tells people what you do and who you help
This is not the time for poetry. Or cute catchphrases.
Your headline should say—right away—what you do and who it’s for. Think of it like your elevator pitch in big letters.
Here’s a simple formula I love:
I help [who] do [what] so they can [result].
Example:
“I help solopreneurs build simple, beautiful websites that actually convert.”
If your site just says “Welcome” or “Let’s Create Magic,” your dream client may have no clue what you actually do—and they’ll bounce.
2. A visual that feels like you—not like everyone else
People connect with people. So yes, you can use stock photos (especially beautiful lifestyle ones), but sprinkle in at least one photo of you, your workspace, or your brand vibe.
A cozy laptop on the bed, a notebook shot, or even a calm coffee photo with your color palette can go a long way.
Your homepage is where you visually set the tone—it’s the first peek inside your brand’s world.
Pro tip: I love using visuals from Elevae Visuals because they feel elevated and personal, without being overly polished or staged.
3. A clear next step—without the pressure
Not everyone who lands on your site is ready to book right now. That’s okay!
But they should know what to do next.
Your homepage should gently guide people to one of these:
Work with you
Watch a video or read a blog post
Grab your freebie
Get in touch
Think of your site like a coffee shop. Some people will stay and chat. Some will grab a flyer. Some will come back tomorrow.
But if there’s no sign pointing to the counter? They’ll leave.
✨ Ready to refresh your homepage?
You don’t have to build a whole new website to start attracting the right people.
Sometimes, just one page is all it takes.
If you’re ready for your homepage to do more than just “exist,” I’d love to help you craft one that actually connects.
Explore My Services or Book a Website Audit
See you next week with more cozy website wisdom
Hi, I’m Christina—designer, strategist, and your website’s new best friend.
I help solopreneurs build beautiful, intentional websites that actually work for their business (without the tech overwhelm). When I’m not designing in Squarespace, you’ll find me homeschooling my kids with a coffee in hand and cozy slippers on my feet.
