Kajabi Plan Limitations Explained (And What to Do When You Hit Them)
Kajabi is an incredible platform. It’s clean, intuitive, and powerful for course creators, coaches, and membership owners. For many people, it works beautifully right out of the gate.
Until it doesn’t.
Not because you did anything wrong.
Not because Kajabi is broken.
But because your business has grown.
If you’ve ever found yourself thinking, “Why can’t Kajabi just do this one thing?” this post is for you.
The Expectation vs. the Reality
Most business owners come into Kajabi assuming it will handle everything automatically.
Courses.
Emails.
Payments.
Bookings.
Upsells.
And in many cases, it does. But on lower-tier plans, Kajabi has intentional limitations. These limits aren’t always obvious at the beginning because they don’t show up until your business structure becomes more layered.
This is where frustration usually sets in.
You’re not trying to do anything wild.
You’re just trying to grow.
Common Kajabi Limitations on Lower Plans
While features vary by plan, here are a few challenges I see clients run into most often:
Limited flexibility with offers tied to bookings or consultations
Restrictions around how many workflows or variations you can build
Difficulty separating multiple services without overcomplicating the backend
Manual steps creeping into what should be automated
The problem isn’t Kajabi.
The problem is expecting the platform to grow without strategy.
A Real Client Example (Nicole’s Story)
Nicole runs a coaching business with four distinct coaching packages.
Each package served a different type of client and required a consultation booking before onboarding.
On paper, this sounds simple.
In reality, Kajabi only allowed her to connect booking and checkout logic for three packages on her current plan. The third option simply couldn’t be added without upgrading.
She felt stuck.
She had already validated the offer.
Clients were asking for it.
But the system wouldn’t support it the way she needed.
Upgrading felt premature and expensive, especially since everything else in her business was working just fine.
The Workaround (Without Upgrading Her Plan)
Instead of forcing an upgrade, we stepped back and looked at flow instead of features.
Here’s what we did:
Simplified how the offers were presented on the front end
Adjusted how consultations were routed behind the scenes
Created a strategic entry point that allowed all three packages to function smoothly
Kept the experience seamless for the client, even though the logic was more layered on the backend
To Nicole’s clients, nothing felt clunky or limited.
To her, the system finally made sense again.
And most importantly, she didn’t have to rush into a higher Kajabi plan before she was ready.
Why Upgrading Isn’t Always the Answer
Upgrading your Kajabi plan can be helpful when it’s strategic.
But upgrading without understanding your backend structure often leads to:
More features but the same confusion
More options without clarity
More expense without efficiency
Most of the time, what’s actually needed is:
Better system design
Cleaner workflows
Smarter use of what’s already available
How to Know If You’ve Hit a Kajabi Limitation
You might be here if:
You’re manually doing things that feel like they should be automated
You’re building “temporary fixes” that keep becoming permanent
You’re hesitant to launch something new because of tech limitations
Your backend feels harder to manage than your actual work
These are growth signals, not failures.
What to Do Before You Change Anything
Before upgrading, rebuilding, or duct-taping another workaround together, it helps to pause and assess what’s actually happening behind the scenes.
This is exactly what I look at during a Website Audit.
We review:
Your current Kajabi setup
Where limitations are affecting flow
What can be optimized within your existing plan
What changes would actually support growth
Often, clarity alone brings relief.
💡Final Thought
Kajabi is a tool.
Your business is the system.
When your backend starts feeling restrictive, it’s usually because your business has evolved beyond its original setup, not because you’ve outgrown your ability to manage it.
And that’s a good thing.
Ready to get clarity on your Kajabi setup?
If your system feels like it’s almost working, a Website Audit is the best place to start.
Hi, I’m Christina—designer, strategist, and your website’s new best friend.
I help solopreneurs build beautiful, intentional websites that actually work for their business (without the tech overwhelm). When I’m not designing in Squarespace, you’ll find me homeschooling my kids with a coffee in hand and cozy slippers on my feet.
