Kajabi Updates & Pricing Changes: What They Mean for You
There’s a certain moment that happens when you open a platform you use every day and think, “Wait… has this always looked like this?”
Nothing’s broken.
Nothing’s flashing red.
But something feels slightly different.
That’s been the quiet experience for a lot of business owners logging into Kajabi lately. A refreshed look here. A shift in how plans are talked about there. A general sense that things are evolving.
Naturally, the questions follow.
Did something change?
Does this affect me?
Do I need to do anything about it?
Let’s talk about it … calmly, honestly, and without making it a bigger deal than it needs to be.
First things first: nothing is suddenly wrong
If you’re already using Kajabi, you didn’t wake up this year to a platform that no longer works.
You can still:
Sell your offers
Deliver courses or coaching
Send emails and automate onboarding
The foundation is the same. Kajabi didn’t pull the rug out from under anyone.
What has changed is more subtle.
Kajabi is growing. And so are the businesses using it.
As more established businesses build on Kajabi, the platform has started to reflect that reality.
That shows up in how plans are positioned.
In how features are rolled out.
In how clearly certain boundaries are defined.
It’s less about Kajabi being a “starter tool” and more about Kajabi being a long-term home for growing businesses.
That’s not a bad thing — but it does change the experience a bit.
Why these updates can feel uncomfortable
Here’s what I see all the time.
Kajabi feels spacious when:
You have one or two offers
Your automation is straightforward
Your backend decisions are simple
Then your business grows.
You add a new offer.
You create more entry points.
You try to make things easier for yourself by automating more.
And suddenly, the same platform that once felt roomy now feels… snug.
Updates tend to highlight that shift. Not because the update caused the problem, but because your business has moved into a new season.
What this means if you’re newer to Kajabi
If you’re just starting out, these changes don’t mean you need more help right away or that you made a poor choice.
Kajabi still works very well for getting up and running.
What does matter more now is being thoughtful as you build.
When systems are set up with intention early on, they tend to support growth more gracefully. When things are added quickly just to “make it work,” limits can show up faster and feel more frustrating than expected.
That’s normal. And it’s fixable.
A quick note about pricing (because I know you’re wondering)
Along with the visual and structural changes, Kajabi has also adjusted how their plans and pricing are positioned going into this year.
Here’s the part that matters most:
If you’re already on Kajabi, nothing about your account suddenly shuts down or stops working. Existing users aren’t forced into immediate changes, and beginners can still launch and run a business on entry-level plans.
That said, Kajabi has become clearer about what’s included at each tier.
For newer business owners, this can show up in areas like:
How many contacts you can comfortably support as your list grows
Which automation features are available on lower plans
When certain community or advanced tools become accessible
In other words, Kajabi still works well at the beginning — but the edges show up sooner as your business grows, especially if things start scaling faster than expected.
This doesn’t mean you need the highest plan right away. It just means being thoughtful about how you build matters more than ever. A well-structured setup on a lower plan will usually take you much further than a messy one on a higher plan.
And this is often the moment when people realize they don’t need “more features”… they need clarity.
Why this actually matters
Pricing updates tend to trigger quick decisions:
upgrade now, rebuild everything, or second-guess the platform altogether.
But most of the time, the smarter move is slower.
Understanding how your offers, emails, and workflows are set up can help you decide:
whether an upgrade actually solves the problem
or whether a few strategic adjustments would save more time (and money)
That pause alone can make the difference between feeling boxed in and feeling supported.
A quieter way to think about platform changes
Every time a tool evolves, there’s an unspoken pressure to respond.
Upgrade this.
Rebuild that.
Add more.
But most of the time, the better question is much simpler:
Is my setup still supporting how I work now?
Not how you worked two years ago.
Not how you planned to work.
How you actually work today.
That question alone can save a lot of unnecessary changes.
So what should you actually do?
If Kajabi still feels supportive and manageable, you don’t need to do anything at all.
If it’s starting to feel heavier than it used to — more manual steps, more thinking, more “I’ll fix this later” moments — that’s usually a sign it’s time to review, not rebuild.
Sometimes clarity is the most efficient upgrade there is.
💡Final Thought
Kajabi didn’t suddenly become limiting.
Your business simply grew.
And growth almost always asks for a little more intention behind the scenes.
If you ever want a thoughtful second set of eyes on your setup, a Website Audit is designed exactly for that — not to overhaul everything, but to help things feel lighter and more aligned again.
And if you’re not there yet?
That’s okay too. Grab your coffee. Keep building. You’re doing just fine.
Hi, I’m Christina—designer, strategist, and your website’s new best friend.
I help solopreneurs build beautiful, intentional websites that actually work for their business (without the tech overwhelm). When I’m not designing in Squarespace, you’ll find me homeschooling my kids with a coffee in hand and cozy slippers on my feet.
