The 5 Most Overlooked Pages on Your Website (That Actually Help You Convert)
You’ve spent weeks (maybe months) perfecting your homepage, choosing just the right images, obsessing over your font pairing, and finally hitting publish on your services page. It feels like a breath of fresh air to get your site live, right?
But then... crickets.
You know you’ve poured your heart into this thing. You know what you offer matters. So why isn’t your site doing the heavy lifting and converting visitors into actual inquiries?
Here’s the thing—most service-based business owners focus on the “big” pages: Home, About, Services, Contact. But there are a handful of supporting pages that, when done well, can quietly build trust, answer the questions your dream clients are too shy to ask, and gently nudge them toward that “Book Now” button.
Let’s talk about five of those often-overlooked pages (or sections) that actually help you convert.
1. The “Start Here” Page
Let’s be honest—your website can feel like a lot.
Even with a clean, minimal layout, if someone lands on your site from Pinterest, or a referral, or a late-night Google search... they might not know where to begin. A “Start Here” page acts as your digital welcome mat. It gives people a friendly nudge toward what they should read or explore first.
Think of it like the menu at a cozy café. It sets the tone, guides people through what’s available, and helps them decide what they want.
What to include on a Start Here page:
A warm welcome (like how you’d greet someone walking into your home or studio)
A quick overview of what you do and who you help
A list of popular blog posts, free resources, or most-booked services
A direct invitation to take the next step (like your quiz, freebie, or booking a discovery call)
This isn’t just a “nice to have.” It’s a gentle path for someone who’s curious but overwhelmed. And if you serve more than one audience or offer multiple services (like 1:1 work, courses, or speaking), this page is a must-have to segment their journey and point them in the right direction.
2. The Thank You Page
This one’s sneaky because technically it only shows up after someone submits a form. But oh, what a wasted opportunity if it’s just a bland “Thanks, we’ll be in touch!”
Your Thank You Page is prime real estate for guiding your client deeper into your world while they’re still feeling excited and engaged.
Think about it: If someone just downloaded your freebie, reached out to work with you, or signed up for your waitlist—they’re invested. They’re saying “yes” to the first step. That’s momentum you don’t want to drop.
Ways to use your Thank You page wisely:
Let them know what happens next (and when)
Share a client story, a video, or another resource to keep them engaged
Offer a behind-the-scenes peek of what it’s like to work with you
Invite them to follow your brand journey via email, blog, or YouTube
This little moment is like handing someone a cozy latte after they order. It’s a chance to reinforce that they made the right choice and that you’ve got them covered.
3. The Services Breakdown Page (aka “The Details” Page)
You might already have a Services page, but here’s where the magic happens—people often need more than just a bullet-point list of offerings. They want to know how it works, what to expect, and if it’s really right for them.
That’s where a Services Breakdown page or individual “Details” pages for each offer come in. These are deeper-dive pages that answer all the practical questions your dream client might have swirling in their head while they’re considering reaching out.
Here’s what to include:
A clear explanation of what’s included in the service
Who this offer is for—and who it’s not for (this builds major trust)
A simple outline of the process, timeline, or deliverables
Client testimonials related specifically to that offer
FAQs that remove friction and clarify expectations
This page removes uncertainty, which builds confidence. It says, “I’ve thought this through. I care about making this experience clear, calm, and grounded.” And that reassurance? It helps people move from browsing to booking.
4. The Investment Page
Let’s talk money. This one gets skipped so often, and I get it—it can feel awkward. But here’s the truth: people want to understand your pricing. And avoiding it only creates more friction.
That doesn’t mean you have to list every detail or create a complicated price chart (unless you want to). But giving someone some information—like starting rates, average investments, or package tiers—helps set expectations and filters in the right-fit clients.
When people don’t know what something costs, they assume one of two things:
It’s way out of their budget.
It’s not meant for them.
Neither of those are the vibe you want.
On your Investment Page (or section), you can:
Show starting prices or ranges
List what's included at each price point
Reinforce the value of your work by tying it to results
Use language that feels supportive, not salesy (ex: “This package is for the coach ready to elevate her digital presence without the guesswork.”)
Pricing doesn’t scare people away. But being unclear does.
5. The Blog Post “Sidebar” or CTA Section
If you write blog posts (or plan to start), here’s a game-changer: don’t let people read and bounce.
Instead, treat your blog sidebar or post footer like a mini call-to-action section. After you’ve shared something valuable, give them a next step—whether that’s joining your email list, downloading your workbook, or exploring your templates.
Your blog isn’t just for SEO. It’s a bridge between “I just found you” and “I’m ready to work with you.”
Smart ways to use your blog sidebar or CTA sections:
Feature your most popular freebie with a visual mockup
Link to your most relevant service or template based on the blog topic
Add a testimonial that connects to the blog topic (subtle social proof!)
Use warm, encouraging copy like “Feeling ready to finally launch that course? Here’s where we start together…”
If your blog posts are helpful and aligned with your services, then this quiet nudge might be all someone needs to take that next step.
Final Sip
When we think about “conversions,” it’s easy to zero in on sales pages, buttons, and lead magnets. But some of the best-performing, most trust-building moments on your site happen in the in-between spaces.
It’s in the warm welcome of your Start Here page…
The thoughtful hand-off on your Thank You page…
The clarity of your Services Breakdown…
The transparency of your Investment section…
And the gentle next step offered at the end of a blog post.
These aren’t extras. They’re essentials.
They’re where your website becomes more than just a digital business card—it becomes a guide, a host, and a conversion tool that feels like you.
So if your site isn’t doing its job yet, don’t panic. Sometimes the fix isn’t a full overhaul. Sometimes it’s just paying attention to the quiet corners that matter more than we think.
And hey, if you’re not sure where to start, that’s what I’m here for. I help solopreneurs like you create websites that reflect your story and do the hard work behind the scenes.
Ready to make your site work smarter (and feel more like you)? [Let’s chat.] Or start with the quiz and see what type of support you need next.
Hi, I’m Christina—designer, strategist, and your website’s new best friend.
I help solopreneurs build beautiful, intentional websites that actually work for their business (without the tech overwhelm). When I’m not designing in Squarespace, you’ll find me homeschooling my kids with a coffee in hand and cozy slippers on my feet.
