Not sure which emails should be in your funnel? If you’re a course creator, these five emails are non-negotiables. From welcome sequences to sales emails, this post walks you through what to send, when to send it, and how to write emails that sound like you—not a marketing bot.

Funnels might sound a little intimidating, but they’re really just thoughtful paths that guide your audience through the journey of working with you. When they’re set up with intention, they not only save you time—they help your business run smoother behind the scenes and bring in clients who already feel connected to what you do.